Article Archives

Does Color Impact How Users View a Portal Web Page?

Justin W. Owens & Sav Shrestha Summary. This study investigated the eye movement patterns of users viewing a portal web page. Previous research has shown that web portal pages are scanned by row from top to bottom. In the current

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Dollars and Sense of Google Ads within Blogs

Doug Fox, Amanda Smith, & A. Dawn Shaikh** Summary. Google AdSense text ads are a popular way to advertise in blogs. In addition to the benefit for the advertiser, blog creators are able to generate income from featuring Google Ads

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First Impressions and Calls to Action: An Evaluation of Oprahstore.com

Paula Selvidge, Ph.D., VP of Products and User Experience, PerfectForms1 Summary. Visitors to a website can form first impressions in as little as 50 milliseconds, so creating a visually appealing home page is imperative (Lingaard et al., 2006). Through the

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Free Will for Typeface Selection: Myth or Reality?

Doug Fox Summary. Typeface appropriateness is important to consider when creating a document so that the typeface persona does not conflict with the intent/content. Unfortunately, the design of many typeface choice sets (e.g. Microsoft Word) are not optimal. The size

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Visual Appeal vs. Usability: Which One Influences User Perceptions of a Website More?

Christine Phillips* & Barbara S. Chaparro Summary. This study examines the effects of visual appeal and usability on user performance and satisfaction with a website. Users completed search and exploratory tasks on sites which varied in visual appeal (high and

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