Article Archives

Paging vs. Scrolling: Looking for the Best Way to Present Search Results

By Michael Bernard, Ryan Baker, & Marissa Fernandez Web designers are constantly confronted with the problem of displaying large amounts of information in confined spaces. To deal with this designers usually have two options, either present the information on one

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Where Should You Put the Links? Comparing Embedded and Framed/Non-Framed Links

By Michael Bernard & Spring Hull In the last issue of Usability News, we discussed our findings from a study that examined performance and preference of link placements located at the top-left, bottom, corresponding with the text, and embedded within

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Designing Online Banner Advertisements: Should We Animate?

By Michelle E. Bayles A common medium for advertising on the Internet is the use of banner ads. This form of advertisement often combines animation, sophisticated graphics, and even audio to endorse product information. Currently the most extensively used measurement

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A Comparison of Popular Online Fonts: Which Size and Type is Best?

By Michael Bernard, Bonnie Lida, Shannon Riley, Telia Hackler, & Karen Janzen In the last edition of Usability News we discussed our findings in regard to the performance and preference of twelve different fonts at the 12-point size. We are

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E-Commerce, the Consumer Decision Process, and the Theory of Reasoned Action

By Fred Volk1 More and more companies are relying on e-commerce as a principal method of revenue. However, little is known about the behaviors of online shoppers. The focus of this research was to assess users’ attitudes regarding online consumer

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