To assess the OOBE of a hardware or software, we identify the most relevant stages of the product and use expert evaluation techniques to analyze the user experience, workflows, and task-based user testing with target users.
The SURL team implements a unique collaborative technique to organize, identify, and analyze the qualitative data. This method of evaluation can reveal valuable insights of a poor or positive OOBE experience.
The overall experience can impact perceived ease of use and product quality as well as reception of brand and future repurchases. From a business stand point, a positive experience is desirable as it can aid in reducing nuisances from costumer services and financial costs.