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Online Banking: Why People Are Branching Out

By Michelle Bayles Summary: Results from a questionnaire designed to query online banking behavior are reported. The most frequent activities reported were checking account balances and viewing or paying bills. Purchasing insurance, CDs, and applying for a loan or credit

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Measuring Online Experience: It’s About More Than Time!

By Bonnie Lida Rogers “Experience … the fact or state of having been affected by or gained knowledge through direct observation or participation” (Merriam-Webster, 2003). Most researchers studying online behavior use “experience” level as a way to categorize individual differences

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Posted in Usability News
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