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Spanish Translation of the Microsoft Product Reaction Cards

By V. D. Hinkle Summary. Three Spanish translations of the Microsoft Product Reaction Cards (MPRC) tool were evaluated to determine whether there were any differences in the feedback elicited from Hispanic participants based on the type of Spanish translation provided (direct

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Olympics 2012 Goes Mobile: Who Wins the Gold for Best App?

By M. H. Phan, J. R. Jardina, S. D. Jansen, & B. S. Chaparro Summary. The Olympics is one of the most renowned sporting events with billions of followers around the world. In order to aid the Olympics-viewing experience many

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Aesthetics and Usability: A Look at Color and Balance

By Laurie Brady and Christine Phillips As websites continue to fight for the attention of potential users, designers must begin to look not only at the inherent usability of the site, but also its perceived usability. For instance, Tractinsky (1997)

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