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Understanding How and Why People Play Facebook Games

By M. H. Phan & B. Chaparro Summary. The main goal of this study was to assess the general attitude, habit, and behavior of people who currently or previously played Facebook games. Of the 287 who completed the survey on

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Video Games: Males Prefer Violence while Females Prefer Social

By M. H. Phan, J. R. Jardina, & W. S. Hoyle Summary. In the last issue of Usability News, we reported on the general gaming preferences and behaviors of current video game players. In this study we broke down the

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Video Gaming Trends: Violent, Action/Adventure Games are Most Popular

By Mikki H. Phan Summary. The continual growth of the video game industry is a testament to many people’s enduring hobby of playing video games. Playing video games now is very different than when it first reached mainstream popularity in

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Can Personality Be Used to Predict How We Use the Internet?

By Bonnie Lida At a time when consumers are becoming much more sophisticated and demanding higher levels of product information before making purchase decisions, traditional retail outlets are under pressure to reduce overhead to enhance profitability resulting in declining retail

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Internet Purchasing Attitudes: Does It All Come Down to Cost?

By Bonnie Lida & Gina Copas Being able to shop and make purchases via the Internet is a relatively recent choice, one which people have either embraced or avoided. Studies have been done to determine factors contributing to either position.

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