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Are Users Blind to Text Advertisements?

Justin W. Owens Summary. This study examined whether the phenomena of banner blindness also applies to text advertisements. Twenty-five participants completed search tasks on a mock travel website. Search targets were distributed across content and advertising regions. Results indicate that

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Does the Intrusiveness of an Online Advertisement Influence User Recall and Recognition?

By Sav Shrestha Summary. This study investigated the effect of the type (banner ad, pop-up ad and floating ad) and state (animated and non-animated) of online advertisements on recall and recognition of the advertisements. It was hypothesized that floating ads,

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Designing Online Banner Advertisements: Should We Animate?

By Michelle E. Bayles A common medium for advertising on the Internet is the use of banner ads. This form of advertisement often combines animation, sophisticated graphics, and even audio to endorse product information. Currently the most extensively used measurement

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Just How ‘Blind’ Are We to Advertising Banners on the Web?

By Michelle Bayles The most common medium for advertising on the Web is through the use of banners. This form of advertisement often combines animation, sophisticated graphics, and even audio to endorse product information. Currently, advertising companies test the effectiveness

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