Article Archives

Visual Appeal vs. Usability: Which One Influences User Perceptions of a Website More?

Christine Phillips* & Barbara S. Chaparro Summary. This study examines the effects of visual appeal and usability on user performance and satisfaction with a website. Users completed search and exploratory tasks on sites which varied in visual appeal (high and

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The Personality of Terms and Concepts Used in Online Material

A. Dawn Shaikh, Barbara S. Chaparro, & Doug Fox Summary. This article presents results from a study investigating the personality of terms and concepts used in online content. Participants were asked to rate 120 terms or career names on three

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Usability Evaluation of a University Portal Website

Barbara S. Chaparro Summary: This article provides a summary of a usability evaluation of a university portal website. University faculty, staff, and student users were asked to complete representative search tasks and provide feedback on the portal usability. Several user

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Examining the Legibility of the Number ‘1’ and the ‘÷’ Symbol

by Fox, D., Chaparro, B. S., & Merkle, E. Summary. This article continues the investigation of the legibility of onscreen typefaces and the influence of individual character features on correct identification. Specific attributes of alphanumeric characters and symbols shown to

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Top Ten Mistakes of Shopping Cart Design Revisited: A Survey of 500 Top E-Commerce Websites

By S. Naidu and B. S. Chaparro Summary: A list of common mistakes with e-commerce shopping cart design were identified in a previous issue of Usability News. This article revisits that list and reviews how 500 of the top Internet

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