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Understanding How and Why People Play Facebook Games

By M. H. Phan & B. Chaparro Summary. The main goal of this study was to assess the general attitude, habit, and behavior of people who currently or previously played Facebook games. Of the 287 who completed the survey on

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Video Games: Males Prefer Violence while Females Prefer Social

By M. H. Phan, J. R. Jardina, & W. S. Hoyle Summary. In the last issue of Usability News, we reported on the general gaming preferences and behaviors of current video game players. In this study we broke down the

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Video Gaming Trends: Violent, Action/Adventure Games are Most Popular

By Mikki H. Phan Summary. The continual growth of the video game industry is a testament to many people’s enduring hobby of playing video games. Playing video games now is very different than when it first reached mainstream popularity in

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E-Commerce, the Consumer Decision Process, and the Theory of Reasoned Action

By Fred Volk1 More and more companies are relying on e-commerce as a principal method of revenue. However, little is known about the behaviors of online shoppers. The focus of this research was to assess users’ attitudes regarding online consumer

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