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Measuring Online Experience: It’s About More Than Time!

By Bonnie Lida Rogers “Experience … the fact or state of having been affected by or gained knowledge through direct observation or participation” (Merriam-Webster, 2003). Most researchers studying online behavior use “experience” level as a way to categorize individual differences

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Breadcrumb Navigation: An Exploratory Study of Usage

By Bonnie Lida, Spring Hull, & Katie Pilcher Just as Hansel and Gretel created a breadcrumb trail to find their path back home, today’s internet user often finds a need to get back to a website’s previously visited locations; hence,

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Can Personality Be Used to Predict How We Use the Internet?

By Bonnie Lida At a time when consumers are becoming much more sophisticated and demanding higher levels of product information before making purchase decisions, traditional retail outlets are under pressure to reduce overhead to enhance profitability resulting in declining retail

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Internet Purchasing Attitudes: Does It All Come Down to Cost?

By Bonnie Lida & Gina Copas Being able to shop and make purchases via the Internet is a relatively recent choice, one which people have either embraced or avoided. Studies have been done to determine factors contributing to either position.

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A Comparison of Popular Online Fonts: Which Size and Type is Best?

By Michael Bernard, Bonnie Lida, Shannon Riley, Telia Hackler, & Karen Janzen In the last edition of Usability News we discussed our findings in regard to the performance and preference of twelve different fonts at the 12-point size. We are

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