Article Archives

Patterns of Information Sharing Among Inner and Outer Social Circles

Justin W. Owens, A. D. Shaikh, & B. S. Chaparro Summary. With the proliferation of social networking applications, sharing information online has become more common for information that users encounter. This article summarizes the results of an online survey which

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Using Google Web Fonts to Make the Web More Beautiful (and Functional)

A. Dawn Shaikh, Senior User Researcher, Google, Inc. Summary. The state of web typography is undergoing a change as web fonts become more prevalent. Website designers and developers now have many alternatives to the standard system fonts (Arial, Times New

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Creatures of Habit or Convenience? Users Still Use Browser Bookmarks and Email to Save Information

J. Owens, A. D. Shaikh, & B. Chaparro Summary. As users browse or search the Internet for information, it is not uncommon for them to save URLs or links for future reference or share a link with a friend or

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Dollars and Sense of Google Ads within Blogs

Doug Fox, Amanda Smith, & A. Dawn Shaikh** Summary. Google AdSense text ads are a popular way to advertise in blogs. In addition to the benefit for the advertiser, blog creators are able to generate income from featuring Google Ads

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Know Your Typefaces! Semantic Differential Presentation of 40 Onscreen Typefaces

By A. D. Shaikh Summary. This article presents results from a study investigating the personality of typefaces. Participants were asked to rate 40 typefaces (from serif, sans serif, display, and handwriting classes) using semantic differential scales. Responses are shown by

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