Article Archives

Where’s the Search? Re-examining User Expectations of Web Objects

By A. D. Shaikh & K. Lenz Summary. In 2001, Bernard determined that users were able to form a schema for the location of web objects on informational websites. The current study investigates whether users’ expectations have changed since the

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Examining the Legibility of Two New ClearType Fonts

by B. S. Chaparro, A. D. Shaikh, & A. Chaparro Summary. This article introduces six new ClearType fonts developed by Microsoft. Legibility of two of the serif fonts, Cambria and Constantia, is compared to the traditional serif font Times New

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Perception of Fonts: Perceived Personality Traits and Uses

By A. D. Shaikh, B. S. Chaparro, & D. Fox Summary: This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective

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The Effects of Line Length on Reading Online News

By A. Dawn Shaikh Summary: This study examined the effects of line length on reading speed, comprehension, and user satisfaction of online news articles. Twenty college-age students read news articles displayed in 35, 55, 75, or 95 characters per line

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Metaphors and Website Design: A Cross-Cultural Case Study of the Tide.com Stain Detective

by A. Dawn Shaikh, Barbara S. Chaparro, W. Todd Nelson, & Anirudha Joshi Summary: This study investigated the generalization of a home metaphor used in the Tide.com Stain Detective (Nelson & Hibner, 2003) to middle-class Indian females. The stain detective

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