Article Archives

Using Google Web Fonts to Make the Web More Beautiful (and Functional)

A. Dawn Shaikh, Senior User Researcher, Google, Inc. Summary. The state of web typography is undergoing a change as web fonts become more prevalent. Website designers and developers now have many alternatives to the standard system fonts (Arial, Times New

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Dollars and Sense of Google Ads within Blogs

Doug Fox, Amanda Smith, & A. Dawn Shaikh** Summary. Google AdSense text ads are a popular way to advertise in blogs. In addition to the benefit for the advertiser, blog creators are able to generate income from featuring Google Ads

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Cascaded Versus Indexed Menu Design

By Michael Bernard & Chris Hamblin If there is one basic truism about the Web it is that every designer has their own opinion concerning the best method for presenting menu items on a web page. Two common ways to

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Menu Design: To Adapt, or Not to Adapt?

By Paula Selvidge Computer software applications are typically designed for a broad range of users and tasks. Flexibility through adaptation has become more popular in the design of user interfaces in order to accommodate specific users and their mental models.

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Do We Need the “Go” Button?

By Barbara Chaparro One popular method of navigation within a web site is a drop-down list of web pages accompanied by a “GO” command button. In our usability evaluations of such sites, we have discovered that many users select a

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