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Dollars and Sense of Google Ads within Blogs

Doug Fox, Amanda Smith, & A. Dawn Shaikh** Summary. Google AdSense text ads are a popular way to advertise in blogs. In addition to the benefit for the advertiser, blog creators are able to generate income from featuring Google Ads

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Free Will for Typeface Selection: Myth or Reality?

Doug Fox Summary. Typeface appropriateness is important to consider when creating a document so that the typeface persona does not conflict with the intent/content. Unfortunately, the design of many typeface choice sets (e.g. Microsoft Word) are not optimal. The size

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The Personality of Terms and Concepts Used in Online Material

A. Dawn Shaikh, Barbara S. Chaparro, & Doug Fox Summary. This article presents results from a study investigating the personality of terms and concepts used in online content. Participants were asked to rate 120 terms or career names on three

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Usability Evaluation of Three Social Networking Sites

Doug Fox & Shiva Naidu Summary. Social networking sites have quickly become one of the most popular means of online communication. Users can quickly share photos, videos, and communicate to friends, family, and colleagues via a social networking site. This

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Examining the Critical User Interface Components of First-Person Shooter (FPS) Games

Lenz, K. & Fox, D. Summary. First-person shooter (FPS) video games have become the 3rd highest selling genre of video game in the entertainment software industry. One important component of a FPS is the interface that provides feedback on a

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