Article Archives

Looking Good? Eye Movement Patterns of Video Game Covers

By M. Phan, J. He, & B. Chaparro Summary. Studies have shown that first impressions of websites can lead to lasting opinions regarding usability and trustworthiness. However, little research has been conducted concerning first impressions of video games, specifically game box

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How do Users View Search Results Presented in a Grid Layout?

By C. Siu & B. Chaparro Summary. Previous research has shown that users scan traditional text-based Web pages using an “F-shaped” pattern. Evidence of this pattern exists because of the hierarchical structure of search engine result pages (SERP). In Windows 8, search

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Are Users Blind to Text Advertisements?

Justin W. Owens Summary. This study examined whether the phenomena of banner blindness also applies to text advertisements. Twenty-five participants completed search tasks on a mock travel website. Search targets were distributed across content and advertising regions. Results indicate that

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Does Color Impact How Users View a Portal Web Page?

Justin W. Owens & Sav Shrestha Summary. This study investigated the eye movement patterns of users viewing a portal web page. Previous research has shown that web portal pages are scanned by row from top to bottom. In the current

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Dollars and Sense of Google Ads within Blogs

Doug Fox, Amanda Smith, & A. Dawn Shaikh** Summary. Google AdSense text ads are a popular way to advertise in blogs. In addition to the benefit for the advertiser, blog creators are able to generate income from featuring Google Ads

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