Article Archives

Eye Movement Analysis of Text-Based Web Page Layouts

Sav Shrestha & Justin W. Owens Summary. User eye movements of five different text-based web page layouts were compared. The layouts evaluated were a narrow 1-column, narrow 2-column and full-length text layouts, including those with a picture on the right

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How Do Users Browse a Portal Website? An Examination of User Eye Movements

Owens, J. W. & Shrestha, S. Summary. This study examined the eye movement patterns of users browsing a web-based portal interface. Results demonstrate consistent scan patterns in both 2 and 3-column portal layouts. In the 2-column portal, users viewed the

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Eye Movement Patterns on Single and Dual-Column Web Pages

By Shrestha, S. & Owens, J. W. Summary. This study examines eye movement patterns of users browsing or searching a 1-column and 2-column news article on a web page. The results show a higher number of fixations for information in

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A Review of Morae 2.0 for Usability Testing

by Sav Shrestha Summary: TechSmith’s recent release, MoraeTM 2.0, features a new graphing tool, integrated satisfaction survey, and embedded task definitions. The editable marker log in Observer and the improved timeline controls in the Manager improve operator efficiency. This article

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Eye Gaze Patterns while Searching vs. Browsing a Website

By S. Shrestha & K. Lenz Summary: This article discusses users’ visual scan paths of web pages containing text and/or pictures while conducting browsing and searching tasks. User performance on three usability tasks on an e-commerce website is described. Results

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