Article Archives

First Impressions of Fitness-Tracking Devices: What Attributes Matter?

By A. Pfannenstiel & B. Chaparro Summary. This study investigated first impressions of the usability and functionality of 6 different fitness tracking devices. While many previous studies assess the accuracy and behavioral effects of fitness tracking devices, limited research has been done

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Looking Good? Eye Movement Patterns of Video Game Covers

By M. Phan, J. He, & B. Chaparro Summary. Studies have shown that first impressions of websites can lead to lasting opinions regarding usability and trustworthiness. However, little research has been conducted concerning first impressions of video games, specifically game box

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Spanish Translation of the Microsoft Product Reaction Cards

By V. D. Hinkle Summary. Three Spanish translations of the Microsoft Product Reaction Cards (MPRC) tool were evaluated to determine whether there were any differences in the feedback elicited from Hispanic participants based on the type of Spanish translation provided (direct

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I’ll Take a Large Pepperoni with a Side of Usability: Ordering Pizza on an iPad

By C. V. Lauterbach, A. Duvall & E. Pherigo Summary. This study evaluated performance and subjective perceptions of three iPad pizza ordering apps (Pizza Hut, Papa John’s and Domino’s). Sixteen users (8 male, 8 female) performed a series of tasks

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First Impressions and Calls to Action: An Evaluation of Oprahstore.com

Paula Selvidge, Ph.D., VP of Products and User Experience, PerfectForms1 Summary. Visitors to a website can form first impressions in as little as 50 milliseconds, so creating a visually appealing home page is imperative (Lingaard et al., 2006). Through the

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