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Using Repertory Grid Interviews to Capture First Impressions of Homepages

Veronica Hinkle Summary. This article explains the Repertory Grid Interview (RGI) method and provides an example of how to use it to capture users’ first impressions of website homepages. Six website homepages selling high-end food products were used for this

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Using Eye-Tracking Data to Understand First Impressions of a Website

by Mark Russell Summary: This study discusses the contributions of eye-tracking data to traditional usability test measures for first-time usage of websites. Participants viewed the homepages of three different websites. Results showed that eye-movement data supplemented what users verbally reported

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