Article Archives

Hotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing

By Mark C. Russell Summary: This article discusses how eye-tracking can be used to supplement traditional usability test measures. User performance on two usability tasks with three e-commerce websites is described. Results show that eye-tracking data can be used to

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Reading Online News: A Comparison of Three Presentation Formats

By Ryan Baker, Michael Bernard, & Shannon Riley With the ever-increasing progression towards online newsletters as a principal source of information presentation, the Web has offered many opportunities as well as challenges that are unique to this environment. For instance,

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Where Should You Put the Links? Comparing Embedded and Framed/Non-Framed Links

By Michael Bernard & Spring Hull In the last issue of Usability News, we discussed our findings from a study that examined performance and preference of link placements located at the top-left, bottom, corresponding with the text, and embedded within

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Where Should You Put the Links? A Comparison of Four Locations

by Michael Bernard, Spring Hull, & Denise Drake Online newspapers and journals, as well as many other types of informational sites, are invariably confronted with the question of where to place links associated with the online document. Currently, many informational

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Developing Schemas for the Location of Common Web Objects

By Michael Bernard An essential ingredient in constructing the content of a website is knowing the typical users’ mental model or ‘schema’ for the characteristic location of web objects on a website. Knowledge of this schema and constructing a site

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