Article Archives

Examining Tolerance for Online Delays

By Paula Selvidge1 The World Wide Web (WWW) has become an increasingly important medium for communication, commerce, and entertainment. The WWW user population is estimated to grow to 320 million by the year 2002 (Bouch et al., 2000). The 10th

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Can Expanding Targets Make Object Selection Easier for Older Adults?

By Michael Bohan & Deborah Scarlett Given the proliferation of computers and rapidly aging demographic trends, there is a critical need for user interface designs that accommodate older adults. It is known that many adults in this age group experience

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Aesthetics and Usability: A Look at Color and Balance

By Laurie Brady and Christine Phillips As websites continue to fight for the attention of potential users, designers must begin to look not only at the inherent usability of the site, but also its perceived usability. For instance, Tractinsky (1997)

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Can Internet Shoppers Be Described by Personality Traits?

By Gina M. Copas E-commerce retailers (e-tailers) have for some time focused on identifying the shopping habits and trends of their customers, as opposed to the Internet community as a whole. Historically, the Internet shopper profile is portrayed as a

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Examining Web Design Conventions Across Site Types

Guest Contributor: M.R. Patel, Managing Director of Fifosys Limited www.fifosys.com1 This study examined the viability of a Category-Based Usability Theory, which indicates that usability of websites should be accounted for on the basis of the category the website is in.

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