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How do Users View Search Results Presented in a Grid Layout?

By C. Siu & B. Chaparro Summary. Previous research has shown that users scan traditional text-based Web pages using an “F-shaped” pattern. Evidence of this pattern exists because of the hierarchical structure of search engine result pages (SERP). In Windows 8, search

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Eye Movement Analysis of Text-Based Web Page Layouts

Sav Shrestha & Justin W. Owens Summary. User eye movements of five different text-based web page layouts were compared. The layouts evaluated were a narrow 1-column, narrow 2-column and full-length text layouts, including those with a picture on the right

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Reading Online Text with a Poor Layout: Is Performance Worse?

by Barbara S. Chaparro, A. Dawn Shaikh, & J. Ryan Baker Summary: This study examined the effects of enhanced layout (headers, indentation, and figure placement) on reading performance, comprehension, and satisfaction. Participants read text passages with and without enhanced layout.

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Preliminary Examination of Global Expectations of Users’ Mental Models for E-Commerce Web Layouts

By Michael Bernard & Ashwin Sheshadri Summary: Preliminary results of an online global survey to investigate user expectations of standard e-commerce web objects are presented. The web objects included Back to Home, Advertisements, Internal Links, External Links, Shopping Cart, and

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Reading Online Text: A Comparison of Four White Space Layouts

By Barbara Chaparro, J. Ryan Baker, A. Dawn Shaikh, Spring Hull, & Laurie Brady Summary: In this study, reading performance with four white space layouts was compared. Margins surrounding the text and leading (space between lines) were manipulated to generate

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