Article Archives

Hotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing

By Mark C. Russell Summary: This article discusses how eye-tracking can be used to supplement traditional usability test measures. User performance on two usability tasks with three e-commerce websites is described. Results show that eye-tracking data can be used to

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Using Eye-Tracking Data to Understand First Impressions of a Website

by Mark Russell Summary: This study discusses the contributions of eye-tracking data to traditional usability test measures for first-time usage of websites. Participants viewed the homepages of three different websites. Results showed that eye-movement data supplemented what users verbally reported

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What’s the Skinny on Weight Loss Websites?

By A. Dawn Shaikh, J. Ryan Baker, & Mark C. Russell Summary: This study reports on the usability test of three weight loss websites. In addition, eye tracking patterns were observed for initial exposure to each site home page. Results

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A Comparison of Face-to-Face and Computer-Mediated Student Project Teams

By Mark C. Russell Many university engineering courses require students to work in small groups to complete a class project. This experience is often valuable for students going into an industrial setting where group projects are the norm. Learning to

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RSVP in Review: A Comparison of Programs for the PC and Handheld Devices

By Mark C. Russell and Shannon Riley In previous issues of Usability News, we reported on our research involving Rapid Serial Visual Presentation (RSVP) RSVP is a method of displaying text one word (or sentence) at a time in the

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