Article Archives

Spanish Translation of the Microsoft Product Reaction Cards

By V. D. Hinkle Summary. Three Spanish translations of the Microsoft Product Reaction Cards (MPRC) tool were evaluated to determine whether there were any differences in the feedback elicited from Hispanic participants based on the type of Spanish translation provided (direct

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Using Repertory Grid Interviews to Capture First Impressions of Homepages

Veronica Hinkle Summary. This article explains the Repertory Grid Interview (RGI) method and provides an example of how to use it to capture users’ first impressions of website homepages. Six website homepages selling high-end food products were used for this

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Using Tag Clouds to Visualize Text Data Patterns

Veronica Hinkle Summary. This article provides an overview of the use of tag clouds to represent textual content. A tag cloud is a visual representation of textual content that uses size and color to indicate word frequency. Several examples of

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Card-Sorting: What You Need to Know about Analyzing and Interpreting Card Sorting Results

Veronica Hinkle Summary. This article provides general guidelines for card sorting analysis and interpretation. Tips include how to deal with dual group membership, individual differences, effects of semantic clustering, and items in a miscellaneous group. INTRODUCTION Card sorting is a

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A Review of Morae 2.0 for Usability Testing

by Sav Shrestha Summary: TechSmith’s recent release, MoraeTM 2.0, features a new graphing tool, integrated satisfaction survey, and embedded task definitions. The editable marker log in Observer and the improved timeline controls in the Manager improve operator efficiency. This article

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