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Online Banking: Why People Are Branching Out

By Michelle Bayles Summary: Results from a questionnaire designed to query online banking behavior are reported. The most frequent activities reported were checking account balances and viewing or paying bills. Purchasing insurance, CDs, and applying for a loan or credit

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Designing Online Banner Advertisements: Should We Animate?

By Michelle E. Bayles A common medium for advertising on the Internet is the use of banner ads. This form of advertisement often combines animation, sophisticated graphics, and even audio to endorse product information. Currently the most extensively used measurement

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Just How ‘Blind’ Are We to Advertising Banners on the Web?

By Michelle Bayles The most common medium for advertising on the Web is through the use of banners. This form of advertisement often combines animation, sophisticated graphics, and even audio to endorse product information. Currently, advertising companies test the effectiveness

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Searching the Web: Who Uses the Advanced Search Options?

By Michelle Bayles & Michael Bernard There are hundreds of search sites available today, each differing in number and scope of search options. These sites such, as AltaVistaTM and HotBotTM, help users explore the World Wide Web (WWW) as well

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