Article Archives

First Impressions and Calls to Action: An Evaluation of Oprahstore.com

Paula Selvidge, Ph.D., VP of Products and User Experience, PerfectForms1 Summary. Visitors to a website can form first impressions in as little as 50 milliseconds, so creating a visually appealing home page is imperative (Lingaard et al., 2006). Through the

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Examining Tolerance for Online Delays

By Paula Selvidge1 The World Wide Web (WWW) has become an increasingly important medium for communication, commerce, and entertainment. The WWW user population is estimated to grow to 320 million by the year 2002 (Bouch et al., 2000). The 10th

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Menu Design: To Adapt, or Not to Adapt?

By Paula Selvidge Computer software applications are typically designed for a broad range of users and tasks. Flexibility through adaptation has become more popular in the design of user interfaces in order to accommodate specific users and their mental models.

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Should You Check In Your Textbooks and Check Out an eBook?

By Paula Selvidge, Angie Fryman, & Shannon Riley The development of the electronic book (eBook) has offered an alternative to the traditional printed text medium. The advantages of the eBook, such as increased storage capacity (10-250 texts per eBook), decreased

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Before and After: How Can You Show Your New Website is Better?

By Paula Selvidge You have been assigned the task of conducting a comparative usability test to determine whether your company’s new website is better than the previous version of the website. The first question to consider is what defines BETTER.

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