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Know Your Typefaces! Semantic Differential Presentation of 40 Onscreen Typefaces

By A. D. Shaikh Summary. This article presents results from a study investigating the personality of typefaces. Participants were asked to rate 40 typefaces (from serif, sans serif, display, and handwriting classes) using semantic differential scales. Responses are shown by

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The Personality of Terms and Concepts Used in Online Material

A. Dawn Shaikh, Barbara S. Chaparro, & Doug Fox Summary. This article presents results from a study investigating the personality of terms and concepts used in online content. Participants were asked to rate 120 terms or career names on three

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Does the Typeface of a Resume Impact Our Perception of the Applicant?

By Shaikh, A. D. & Fox, D. Summary. Resumes play an important role when applying for a job. Unfortunately, many applicants focus only on the content of the resume and not the physical appearance. The typeface chosen to display the

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The Effect of Website Typeface Appropriateness on the Perception of a Company’s Ethos

By A. Dawn Shaikh* Summary. This study investigated the effect of website typeface appropriateness on the perception of the site’s company. Results indicate that typefaces that are high in appropriateness should be used for websites. Neutral and low appropriate typefaces

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Perception of Fonts: Perceived Personality Traits and Uses

By A. D. Shaikh, B. S. Chaparro, & D. Fox Summary: This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective

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