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Can Internet Shoppers Be Described by Personality Traits?

By Gina M. Copas E-commerce retailers (e-tailers) have for some time focused on identifying the shopping habits and trends of their customers, as opposed to the Internet community as a whole. Historically, the Internet shopper profile is portrayed as a

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Can Personality Be Used to Predict How We Use the Internet?

By Bonnie Lida At a time when consumers are becoming much more sophisticated and demanding higher levels of product information before making purchase decisions, traditional retail outlets are under pressure to reduce overhead to enhance profitability resulting in declining retail

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