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Where’s the Search? Re-examining User Expectations of Web Objects

By A. D. Shaikh & K. Lenz Summary. In 2001, Bernard determined that users were able to form a schema for the location of web objects on informational websites. The current study investigates whether users’ expectations have changed since the

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Examining User Expectations for the Location of Common E-Commerce Web Objects

By Michael Bernard According to Keenan Vision Inc. (2001), business-to-customer online purchase revenue is expected to top 180 billion US dollars for the year 2002. By the year 2004, it is expected to grow to 300 billion US dollars. Clearly

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Developing Schemas for the Location of Common Web Objects

By Michael Bernard An essential ingredient in constructing the content of a website is knowing the typical users’ mental model or ‘schema’ for the characteristic location of web objects on a website. Knowledge of this schema and constructing a site

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