Article Archives

How do Users View Search Results Presented in a Grid Layout?

By C. Siu & B. Chaparro Summary. Previous research has shown that users scan traditional text-based Web pages using an “F-shaped” pattern. Evidence of this pattern exists because of the hierarchical structure of search engine result pages (SERP). In Windows 8, search

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Does Color Impact How Users View a Portal Web Page?

Justin W. Owens & Sav Shrestha Summary. This study investigated the eye movement patterns of users viewing a portal web page. Previous research has shown that web portal pages are scanned by row from top to bottom. In the current

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Where’s the Search? Re-examining User Expectations of Web Objects

By A. D. Shaikh & K. Lenz Summary. In 2001, Bernard determined that users were able to form a schema for the location of web objects on informational websites. The current study investigates whether users’ expectations have changed since the

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Reading Online Text with a Poor Layout: Is Performance Worse?

by Barbara S. Chaparro, A. Dawn Shaikh, & J. Ryan Baker Summary: This study examined the effects of enhanced layout (headers, indentation, and figure placement) on reading performance, comprehension, and satisfaction. Participants read text passages with and without enhanced layout.

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The Role of Interactivity in Web-Based Educational Material

By Laurie Brady Summary: The effect of interactivity within an educational website was examined regarding learning outcomes, website satisfaction, and student time-on-task. The participants consisted of 72 seventh grade students from 5 classrooms. Each participant was randomly assigned to use

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