Article Archives

Spanish Translation of the Microsoft Product Reaction Cards

By V. D. Hinkle
Summary. Three Spanish translations of the Microsoft Product Reaction Cards (MPRC) tool were evaluated to determine whether there were any differences in the feedback elicited from Hispanic participants based on the type of Spanish translation provided (direct

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Posted in Usability News

Are Users Blind to Text Advertisements?

Justin W. Owens

Summary. This study examined whether the phenomena of banner blindness also applies to text advertisements. Twenty-five participants completed search tasks on a mock travel website. Search targets were distributed across content and advertising regions.

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Posted in Usability News

Does Color Impact How Users View a Portal Web Page?

Justin W. Owens & Sav Shrestha

Summary. This study investigated the eye movement patterns of users viewing a portal web page. Previous research has shown that web portal pages are scanned by row from top to bottom. In the

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Posted in Usability News

Dollars and Sense of Google Ads within Blogs

Doug Fox, Amanda Smith, & A. Dawn Shaikh**

Summary. Google AdSense text ads are a popular way to advertise in blogs. In addition to the benefit for the advertiser, blog creators are able to generate income from featuring

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Posted in Usability News

First Impressions and Calls to Action: An Evaluation of Oprahstore.com

Paula Selvidge, Ph.D., VP of Products and User Experience, PerfectForms1

Summary. Visitors to a website can form first impressions in as little as 50 milliseconds, so creating a visually appealing home page is imperative (Lingaard et al., 2006). Through

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Posted in Usability News
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