Article Archives

Visual Appeal vs. Usability: Which One Influences User Perceptions of a Website More?

Christine Phillips* & Barbara S. Chaparro Summary. This study examines the effects of visual appeal and usability on user performance and satisfaction with a website. Users completed search and exploratory tasks on sites which varied in visual appeal (high and

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The Personality of Terms and Concepts Used in Online Material

A. Dawn Shaikh, Barbara S. Chaparro, & Doug Fox Summary. This article presents results from a study investigating the personality of terms and concepts used in online content. Participants were asked to rate 120 terms or career names on three

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Eye Movement Analysis of Text-Based Web Page Layouts

Sav Shrestha & Justin W. Owens Summary. User eye movements of five different text-based web page layouts were compared. The layouts evaluated were a narrow 1-column, narrow 2-column and full-length text layouts, including those with a picture on the right

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How Do Users Browse a Portal Website? An Examination of User Eye Movements

Owens, J. W. & Shrestha, S. Summary. This study examined the eye movement patterns of users browsing a web-based portal interface. Results demonstrate consistent scan patterns in both 2 and 3-column portal layouts. In the 2-column portal, users viewed the

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Eye Movement Patterns on Single and Dual-Column Web Pages

By Shrestha, S. & Owens, J. W. Summary. This study examines eye movement patterns of users browsing or searching a 1-column and 2-column news article on a web page. The results show a higher number of fixations for information in

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