Article Archives

Spanish Translation of the Microsoft Product Reaction Cards

By V. D. Hinkle
Summary. Three Spanish translations of the Microsoft Product Reaction Cards (MPRC) tool were evaluated to determine whether there were any differences in the feedback elicited from Hispanic participants based on the type of Spanish translation provided (direct

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Posted in Usability News

Are Users Blind to Text Advertisements?

Justin W. Owens

Summary. This study examined whether the phenomena of banner blindness also applies to text advertisements. Twenty-five participants completed search tasks on a mock travel website. Search targets were distributed across content and advertising regions.

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Posted in Usability News

Using Google Web Fonts to Make the Web More Beautiful (and Functional)

A. Dawn Shaikh, Senior User Researcher, Google, Inc.
Summary. The state of web typography is undergoing a change as web fonts become more prevalent. Website designers and developers now have many alternatives to the standard system fonts (Arial, Times

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Posted in Usability News

Exploring the Usability of E-Health Websites

Curtis V. Lauterbach

Summary. One of the most common resources for health information is the Internet. On some websites, users are able to input personal symptoms into a Symptom Checker. The Symptom Checker provides

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Posted in Usability News

Does Color Impact How Users View a Portal Web Page?

Justin W. Owens & Sav Shrestha

Summary. This study investigated the eye movement patterns of users viewing a portal web page. Previous research has shown that web portal pages are scanned by row from top to bottom. In the

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Posted in Usability News
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