Justin W. Owens Summary. This study examined whether the phenomena of banner blindness also applies to text advertisements. Twenty-five participants completed search tasks on a mock travel website. Search targets were distributed across content and advertising regions. Results indicate that…
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Article Archives
Are Users Blind to Text Advertisements?
Tagged with: advertising, banner blindness, eyetracking, Issue 13.1, Justin Owens, performance, text advertisements, website, website design
Posted in Usability News
Posted in Usability News
Using Google Web Fonts to Make the Web More Beautiful (and Functional)
A. Dawn Shaikh, Senior User Researcher, Google, Inc. Summary. The state of web typography is undergoing a change as web fonts become more prevalent. Website designers and developers now have many alternatives to the standard system fonts (Arial, Times New…
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Tagged with: Dawn Shaikh, design, font size, font type, fonts, Issue 13.1, typography, website
Posted in Usability News
Posted in Usability News
Exploring the Usability of E-Health Websites
Curtis V. Lauterbach Summary. One of the most common resources for health information is the Internet. On some websites, users are able to input personal symptoms into a Symptom Checker. The Symptom Checker provides a description of possible conditions based…
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Tagged with: Curtis Lauterbach, e-health, Issue 12.2, performance, preference, satisfaction, usability, usability testing, website
Posted in Usability News
Posted in Usability News
Does Color Impact How Users View a Portal Web Page?
Justin W. Owens & Sav Shrestha Summary. This study investigated the eye movement patterns of users viewing a portal web page. Previous research has shown that web portal pages are scanned by row from top to bottom. In the current…
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Tagged with: channels, eyetracking, Issue 12.1, Justin Owens, Sav Shrestha, web, website, website design
Posted in Usability News
Posted in Usability News
Dollars and Sense of Google Ads within Blogs
Doug Fox, Amanda Smith, & A. Dawn Shaikh** Summary. Google AdSense text ads are a popular way to advertise in blogs. In addition to the benefit for the advertiser, blog creators are able to generate income from featuring Google Ads…
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Tagged with: advertising, Amanda Smith, blogs, Dawn Shaikh, design, Doug Fox, eyetracking, Google, Issue 12.1, performance, website, website design
Posted in Usability News
Posted in Usability News
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