Article Archives

Dollars and Sense of Google Ads within Blogs

Doug Fox, Amanda Smith, & A. Dawn Shaikh** Summary. Google AdSense text ads are a popular way to advertise in blogs. In addition to the benefit for the advertiser, blog creators are able to generate income from featuring Google Ads

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First Impressions and Calls to Action: An Evaluation of Oprahstore.com

Paula Selvidge, Ph.D., VP of Products and User Experience, PerfectForms1 Summary. Visitors to a website can form first impressions in as little as 50 milliseconds, so creating a visually appealing home page is imperative (Lingaard et al., 2006). Through the

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Visual Appeal vs. Usability: Which One Influences User Perceptions of a Website More?

Christine Phillips* & Barbara S. Chaparro Summary. This study examines the effects of visual appeal and usability on user performance and satisfaction with a website. Users completed search and exploratory tasks on sites which varied in visual appeal (high and

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Using Repertory Grid Interviews to Capture First Impressions of Homepages

Veronica Hinkle Summary. This article explains the Repertory Grid Interview (RGI) method and provides an example of how to use it to capture users’ first impressions of website homepages. Six website homepages selling high-end food products were used for this

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Trick or Tweet: How Usable is Twitter for First-Time Users?

Justin W. Owens, Kelsi Lenz, and Stephanie Speagle Summary. Social networking websites have become common tools people use for communication and sharing media such as photos. Currently, one of the most popular social networking websites is Twitter. A usability study

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