Article Archives

The Personality of Terms and Concepts Used in Online Material

A. Dawn Shaikh, Barbara S. Chaparro, & Doug Fox Summary. This article presents results from a study investigating the personality of terms and concepts used in online content. Participants were asked to rate 120 terms or career names on three

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Eye Movement Analysis of Text-Based Web Page Layouts

Sav Shrestha & Justin W. Owens Summary. User eye movements of five different text-based web page layouts were compared. The layouts evaluated were a narrow 1-column, narrow 2-column and full-length text layouts, including those with a picture on the right

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Usability Evaluation of Three Social Networking Sites

Doug Fox & Shiva Naidu Summary. Social networking sites have quickly become one of the most popular means of online communication. Users can quickly share photos, videos, and communicate to friends, family, and colleagues via a social networking site. This

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Usability Evaluation of a University Portal Website

Barbara S. Chaparro Summary: This article provides a summary of a usability evaluation of a university portal website. University faculty, staff, and student users were asked to complete representative search tasks and provide feedback on the portal usability. Several user

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How Do Users Browse a Portal Website? An Examination of User Eye Movements

Owens, J. W. & Shrestha, S. Summary. This study examined the eye movement patterns of users browsing a web-based portal interface. Results demonstrate consistent scan patterns in both 2 and 3-column portal layouts. In the 2-column portal, users viewed the

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