Article Archives

Metaphors and Website Design: A Cross-Cultural Case Study of the Tide.com Stain Detective

by A. Dawn Shaikh, Barbara S. Chaparro, W. Todd Nelson, & Anirudha Joshi Summary: This study investigated the generalization of a home metaphor used in the Tide.com Stain Detective (Nelson & Hibner, 2003) to middle-class Indian females. The stain detective

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The Role of Interactivity in Web-Based Educational Material

By Laurie Brady Summary: The effect of interactivity within an educational website was examined regarding learning outcomes, website satisfaction, and student time-on-task. The participants consisted of 72 seventh grade students from 5 classrooms. Each participant was randomly assigned to use

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Reading Online Text: A Comparison of Four White Space Layouts

By Barbara Chaparro, J. Ryan Baker, A. Dawn Shaikh, Spring Hull, & Laurie Brady Summary: In this study, reading performance with four white space layouts was compared. Margins surrounding the text and leading (space between lines) were manipulated to generate

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The Effects of Contrast and Density on Visual Web Search

By Donnelle Weller Summary: This study evaluated the effects of white space on visual search time. Participants were required to search for a target word on a web page with different levels of white space, measured by level of text

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Evaluation of Websites for Older Adults: How “Senior-Friendly” Are They?

By Traci A. Hart Summary: Thirty-six websites designed for older adults were evaluated as to how well they complied to 25 “senior-friendly” guidelines recommended by the National Institute of Aging. Results indicate that a majority of the sites complied to

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